Bobbie Farsides will act as Lead Ethicist for the Trust Me project. She is Professor of Clinical and Biomedical Ethics at Brighton and Sussex Medical School. Her research is focussed on the experience of health care professionals operating in morally contested areas of biomedicine. She has conducted research and contributed to policy relating to organ donation antenatal screening and testing, reproductive technologies, palliative care and issues around death and dying. Bobbie is Deputy Director of the Wellcome Trust funded LABTEC Centre (London and Brighton Translational Research Centre) and she was founding CoEditor of the Royal Society of Medicine’s journal Clinical Ethics. In collaboration with her colleague Sue Eckstein she is currently developing a series of events at BSMS under the heading Ethics in Performance to engage audiences with ethical issues through performance and art.